Eastcastle Street
Furniture procurement and dressing for a Fitzrovia office that celebrates character, warmth and flexible ways of working.
Location: Fitzrovia, London
Sector: Workplace
Client: Northern and Midlands holdings
Status: Complete
Our Role: Furniture procurement and dressing
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Eastcastle Street is a characterful office in Fitzrovia where Similar Ideas led the furniture procurement and final dressing to enhance the building’s existing architectural features. Exposed brickwork, timber beams and generous light set the tone for a space that feels distinctive, welcoming and grounded in its context.
Our approach focused on layering furniture, lighting and accessories to create practical, flexible work zones alongside more informal areas for meeting and pause. By balancing contemporary workplace furniture with softer, residential touches, the space feels approachable and lived-in while remaining highly functional. An office that supports everyday work and reflects the personality of the building and its occupants.
